[phpBB Debug] PHP Warning: in file [ROOT]/phpbb/session.php on line 594: sizeof(): Parameter must be an array or an object that implements Countable [phpBB Debug] PHP Warning: in file [ROOT]/phpbb/session.php on line 650: sizeof(): Parameter must be an array or an object that implements Countable [phpBB Debug] PHP Warning: in file [ROOT]/phpbb/session.php on line 1110: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3903) [phpBB Debug] PHP Warning: in file [ROOT]/phpbb/session.php on line 1110: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3903) [phpBB Debug] PHP Warning: in file [ROOT]/phpbb/session.php on line 1110: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3903) [phpBB Debug] PHP Warning: in file [ROOT]/feed.php on line 181: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3903) [phpBB Debug] PHP Warning: in file [ROOT]/feed.php on line 182: Cannot modify header information - headers already sent by (output started at [ROOT]/includes/functions.php:3903) PunchDrunkGamer.com - UFC, MMA, Kickboxing, Glory, Xbox One, Video Games, PS4, PC and Entertainment ForumsThe PunchDrunkGamer.com Forums are your source for UFC, UFC news, UFC event coverage, MMA, GLORY, Kickboxing, kickboxing news, Muay Thai, Videos and Xbox 360, PS3, Gamer Girls photos, Ring Girl photos, Video Game Trailers and game reviews.2009-11-11T08:35:29-07:00http://www.uwatch.tv/feed.php?f=2&t=54482009-11-11T08:35:29-07:002009-11-11T08:35:29-07:00http://www.uwatch.tv/viewtopic.php?t=5448&p=19793#p19793<![CDATA[Microsoft to Include Video Ads in Loading Screens?]]> The case example is PC title Killing Floor. According to this article, Massive, in partnership with developer Tripwire Interactive, has renewed its pact to include video ads ‘during the game’s built-in down time’.
JJ Richards, head of the in-game advertising agency at Massive, has claimed that there will be an attempt at standardizing these tactics as Massive “want to be part of every media plan”.
“We are set up to run video pieces in the in-game lobby, where players gather before kicking off a match. It will run 10-15 second video pieces – trailers. We earn cash off those ads. And there have been a few people reacting to it, on the lines of ‘I paid for the game, some of us bought the DLC, to support future FREE content – so why should we have to look at ads?’ ”
Wilson answered this question by claiming it was the best, and most unobtrusive, place to put ads.
“…there was our Important Rule for ads: it must not be intrusive and must not interfere with Gameplay. Massive got the idea instantly – hence the idea to serve trailers in the lobby, while people are tooling around before starting a match…so, did people buying the $2 DLC pay for the update. No way. Did it help? Yes, of course. So now we are trialling the in-game advertising. How much will we earn from that? I dunno. Time will tell.”
It’s all part of Massive’s new drive to find further avenues for advertising in-game and on gaming platforms.
Microsoft will host the ‘Advertising Gaming Upfront’ event on Thursday at the Lincoln Center, New York where they will announce new partnerships alongside a case study on the recent Kia Soul campaign that featured on Xbox Live. I reckon they might talk about this new ‘game break’ ad tactic too at some point - perhaps in relation to the upcoming season two of 1 vs. 100.
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