"Remember all of those movie trailers you've seen that give away all the best stuff and the whole damn story before you're even at the theater?" said Gearbox's Randy Pitchford in an email. "Yeah, we think that sucks too. ... [W]e want to assure gamers there is way more to Borderlands. A lot more. So to get that point across here is just a tiny little tease. Meet the Crimson Lance."
