Let the in-game/Mini-game advertising commence!

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PrototypeMike
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Let the in-game/Mini-game advertising commence!

Postby PrototypeMike » Wed Aug 06, 2008 1:11 pm

Ubisoft (aka the EA of Europe) has signed a deal with Paramount Pictures to infuse the 360 version of Rainbow Six: Vegas 2 gameplay-reliant advertising that will take the shape of an in-game scavenger hunt promoting upcoming movie Tropic Thunder.
Players will follow a series of clues within the game in order to receive a "free digital VIP map" for the title and gain entry into a Tropic Thunder sweepstakes for the chance to win an Xbox 360 Elite

Most in-game advertisments are fairly passive, but this represents a new age of playable commercials
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