The campaign is targeted at, you guessed it, the "casual and social segments". Microsoft will spend more on this ad campaign than they did for the launch of the Xbox 360 or Halo 3.
The pre-holiday ad campaign will include, television, billboard, and print ads as well as retail displays and digital marketing.
The theme for the ads will be "Live your moment" as the picture above taken from a commercial shows. The focus will be on the new price for the Xbox 360 arcade($199, £129.99) and the New Xbox Experience.
Source: [Edge Online]